Our job was to bring to life The Ultimate Athlete, our first tasks were to conceptualise, develop and bring to the market this brand from initial ideation to delivery of the event, with a heavy focus on design, social media, digital engagement, CRM development and management with ongoing digital marketing and sales, automation setup, commercial partnership facilitation and event management.
We intensively managed the Ultimate Athlete, digital communications, digital marketing, Instagram and Facebook pages over the months leading up to the event. We sought to communicate and personally engage with the community we built and target market for at least one hour per day, supported by 3 feed posts per week and 5-10 stories per day this was focused around maximising the Instagram algorithm.
We intensively managed the Ultimate Athlete, digital communications, digital marketing, Instagram and Facebook pages over the months leading up to the event. We sought to communicate and personally engage with the community we built and target market for at least one hour per day, supported by 3 feed posts per week and 5-10 stories per day this was focused around maximising the Instagram algorithm.
- Reached over 300,000 accounts through organic engagement
- 245,275 IG accounts reached on average per month
- 916,917 Impressions on average per month
- 4,797 Profile visits on average per month
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